Crossing Borders and Reaching Niche Audiences with Influence Marketing

Often it is seemingly impossible to find the right words to relay to customers that will please each and every one. That said, it’s even more difficult to find the right words to say when you don’t completely understand their language, slang or customs.

Over the years, many brands have tried to penetrate foreign and niche markets alike, only to discover that the wording, messages or tone were interpreted quite differently from what was originally intended. At times this has produced laugh-out-loud results, although most scenarios were unfavorable for the brand in question.

Influence Marketing is taking the world by storm, and it is easy with Influence Marketing campaigns to take the cross-cultural, niche market world by storm as well. One does not need to create an entire campaign for each language, subculture or target market. Instead, you can simply partner with influencers who are already reaching your desired niche market; sub-culture of Hassidic hipsters, Spanish-speaking surfers, or vegan CrossFitters.

Niche Audiences Have Always Been Tricky to Penetrate

As some online communities continue to expand, others are growing smaller and more niche as bloggers, reporters and other influencers attract select consumers away from mainstream sites. This makes marketing to niche consumers difficult, since many seldom stray from their favorite sites. Influencer have changed the marketing landscape, and as a result, broken into niche markets. Now it is easier than ever for brands to target niche audiences by forming relationships with leaders in targeted, focused communities.

Take the cosmetic industry as an example. This industry has seen a decline in sales over the past few years due to ‘real beauty’ social awareness campaigns that have encouraged many consumers to avoid mainstream cosmetics. This, in turn, created a new, nearly impossible-to-penetrate niche for cosmetics marketers. In welcome the cosmetic influencers. With influencers taking center stage in our modern online social media landscape, opportunities are arising for brands to connect with customers who have burrowed themselves within these niche arenas.

Michelle Phan is a video blogger who has amassed over 6 million followers, most of whom trust her advice on cosmetics. Why is this so? It is Phan’s personality, charisma and authentic insights about products that have afforded her credibility in the eyes of consumers and fans, “More important than her follower count is the personal brand she has been able to build.” Individuals with such je ne sais quoi are the ones to seek as influencer partners, given their massive influence over the buying behavior of their uber niche audiences.

Reaching Modern Teens Who Avoid Mainstream Media

It’s no secret that influence marketing campaigns are rapidly gaining popularity, but many people are still confused as to why this is happening. As advertising grows increasingly cluttered, more consumers seek out entertainment that offers reduced or minimal advertising. Sites like YouTube understood this from the early stages and offered viewers the option to skip advertisements after a few seconds. This afforded viewers the comfort of not having to watch adverts that don’t pertain to their interests, while gaining maximum content viewing and mitigating consumer loss.

Even more appealing to online users are add-ons and extensions like AdBlocker and Ghostery, which are able to completely disable these adverts. Influence Marketing is the single best work-around for brands seeking to avoid ad blockers. Instead of having dedicated timeframes for advertisements or promotions, brands can now partner with influencers to spread brand communications.

According to a survey conducted by Variety with 1,500 teenagers between ages 13-17, “Teens’ emotional attachment to YouTube stars is as much as seven times greater than that toward a traditional celebrity; and YouTube stars are perceived as 17 times more engaging, and 11 times more extraordinary, than mainstream stars.” This makes online influencers more powerful than top celebrities in terms of being capable of influencing buying behavior. In addition, the candid, human natures of these online stars are more believable when compared to paid actors.

Crossing Borders and Reaching Foreign Consumers

Reaching foreign customers has always been a difficult challenge for many modern brands. This is why brands choose to invest in influence marketing campaigns that enlists the help of foreign online community leaders and social media influencers. By partnering with an influencer with a large cross-cultural, global following (perhaps in a particular country or location), brands can ensure that messages are communicated clearly, and in a way that local followers can understand and benefit from.

A prime example of innocent foreign advertising gone wrong is an Influence Marketing campaign held by Coors. The Coors slogan “Turn it loose” was (mis)interpreted in Spanish as the common saying, which exact translation is “Suffer from diarrhea”. Although the intent was not to promote diarrhea and was not malicious on Coors’ end, a simple lack of local knowledge caused the brand to endure an embarrassing, and difficult, entry into the Spanish market.

Influence marketing campaigns are the ideal solution for bringing your brand into the living spaces of foreign consumers and niche target market segments like teens and tweens. Not only is it easier, more cost effective and more efficient than many other marketing vehicle, it also ensures that you reach the particular target market segments who are eager to invest in your products or services.

Facts About Invisalign

If you are considering braces vs Calgary Invisalign to straighten your teeth, or your kid’s teeth, you may have lots of questions. Which is more effective? Which is more affordable? Ultimately, you want to choose the treatment that will do the job, even it it’s slightly more expensive. In the long run, you don’t want to have to fix your teeth again! So are braces or Invisalign the better choice for you or your kid?

Braces vs Invisalign: Getting Straight to the Basics

Both braces and Invisalign were designed to straighten teeth while improving your smile and oral health. Customers first began using Invisalign in 2000, so this treatment does not yet have the same history as braces.

Braces consist of metal brackets being glued to your teeth, and tied together by wires and tiny rubber bands. Nowadays, you can get brackets to more closely match your enamel color (making them more discrete), or you can get them in color to make a fashion statement with your mouth!

Invisalign, on the other hand, is designed to be invisible. Aligner trays made of smooth, comfortable, BPA-free clear plastic are worn over your teeth to subtly and gently move your teeth. Your specialist will use X-rays, pictures, and impressions to create a precise 3-D image of your teeth and to configure your aligner trays accordingly.

In Braces vs Invisalign, Which Will Work Best for You?

While both braces and Invisalign can help straighten teeth, they each have pros and cons. Take a look at the detailed braces vs Invisalign comparison chart below.

  Braces (irremovable)         vs   Invisalign (removable)  
Metal-typically silver; can pay extra for color or enamel color Color Clear/invisible
24/7 for an average of 2 years, depending on patient needs Treatment time 22-24 hrs/day for 6 to 18 months, depending on patient needs
$1,800-$5,500 Cost Average of $5,000
Brush brackets and wires regularly while brushing teeth; water pick may be helpful. Maintenance Invisalign Cleaning system, or brushing and rinsing trays in luke warm water
About every month Follow up visits Change aligner trays every 2 weeks; visits every 4 to 6 weeks
Positioner or retainer likely needed ongoing, maybe only at night Follow up to treatment Positioner or retainer likely needed ongoing, maybe only at night
  • More effective for more complex issues
  • No temptation to leave them out, so less self discipline is needed for success
  • No extra cleaning steps required besides regular brushing and flossing
  • Invisible
  • Removable
  • No issues with food getting caught
  • No difficulty eating
  • No discomfort from wires
  • May have some pain, sores or discomfort from wires, brackets or tooth movement
  • May have some tooth discoloration or breakage
  • May have difficulty eating sticky, hard foods
  • May have discomfort from tooth movement
  • Must remove before eating or drinking anything but water
  • Must brush after each meal to avoid staining
Patients playing rough contact sports regularly NOT ideal for

Patients with:

  • bridgework
  • back tooth bite issues
  • the need to rotate canines or premolars
  • the need to move teeth vertically
  • lack of discipline to keep trays in for at least 22 hours daily


For more detailed visuals weighing braces vs Invisalign, check out How Do Braces Work? and this Invisalign video.

Clearly, in comparing braces vs Invisalign, it’s a tight race. If you’re an adult, or have a teen, who tends to be self-conscious, Invisalign may appeal to you. And the fact that it’s removable so you can eat, drink, brush and floss more naturally, may sound desirable. But if the idea of having to remove your trays for meals or while drinking anything but water seems inconvenent, Invisalign may not be the best solution for you. Plus remember, you should brush after each meal before putting your trays back in, to avoid staining.

Exact success rates for braces vs Invisalign are difficult to find, especially since Invisalign has not been around long enough to gather long-term data. Plus, Invisalign’s success depends almost entirely on the beholder. If you don’t wear them, they won’t work. With braces, you don’t have any choice in the matter!

Lastly, if you need to address issues with your back teeth, need to rotate teeth or move teeth vertically, Invisalign may not even be an option. That’s why it’s critical to enlist a provider like The Happy Tooth, experienced with both braces and Invisalign. Then your orthodontist can recommend the most effective solution to perfect your smile and teeth.

Straightening your teeth to improve your smile and overall oral health should not be taken lightly. If you need help deciding whether braces or Invisalign makes more sense for you or your child, consult an experienced specialist like

Discover how to Sing Correctly Every Time

Kids tend to find singing extremely entertaining and never ever miss a chance to flaunt their singing skill. For some kids, the desire to sing does not subside by aging. In many cases, it grows even stronger and it becomes an enthusiasm they wish to pursue as adults. In this case, singing ends up being a bit more challenging. It’s something to make singing mistakes as a kid and rather various to become ashamed in a karaoke contest. Numerous individuals provide up singing as grownups, just because they are afraid of the harsh criticism they may get.

How to sing better:

If you can relate to the above scenario, you’ll definitely be pleased to understand that you can, in truth, learn how to sing correctly, whenever. Sure, great genes are aspect if you wish to end up being a star, however anyone can discover the best ways to sing impressively well if they devote the time and energy needed to master the technique. The most crucial action you require to take, is to choose if you are really figured out to learn how to sing and whatever else will follow with studying and practice.

You see, in order to sing appropriately, you definitely require to learn some of the concepts of voice production. Pro vocalists can manipulate three types of singing voices, which are normally typical to all people. The chest voice, the middle voice and the head voice.

The chest voice is the voice you use when you speak. With this voice, you can develop an abundant, full-bodies sound. The head voice is normally utilized for greater pitched notes, many regularly by female vocal artists. The middle voice acts somewhat like a bridge between the chest voice and the head voice. You can think about these various singing voices as the ABC of singing. Just after you’ve studied and discovered your ABC does it make good sense to practice. And if you experiment some strong standards in mind, make certain that you can discover ways to sing correctly, whenever!

The chest voice, the middle voice and the head voice.

The chest voice is the voice you use when you speak. The middle voice acts somewhat like a bridge in between the chest voice and the head voice. You can think of these various singing voices as the ABC of singing.

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Secrets To Lasting Business Success

man drawing schedule of business growth

The secrets to lasting business is not a secret at all; in fact it is all about commercial common sense that should be applied to any situation. One thing about business is that there is a tried and true formula out there, the basic backbone of any triumphant story of millionaires reads like a sort of weather pattern that most of us fail to pick up and avoid the most chaotic of storms. If you compare success stories of some of the world’s best and brightest, then you will see that certain familiarities do rise up from practiced diction – things you must pick up on and apply to yourself to get you started on the road to lasting business success.

Be in the right place – that’s right – at the right time. Luck can be engineered and this statement doesn’t mean that success should just fall on your lap just because you happen to tumble across the sport marked X. What this means is whatever you do in business; you have to calculate to an exact science so that when you do decide to take the plunge, you know where you have to be and what you have to do.

Use technology because it can help you reduce costs, be portrayed as innovative, be on the cutting edge of your industry and increase efficiency and overall productivity in your company. This means that you should embrace it and make it your bedfellow, allowing your entire operation to be digitized if possible. Technology is what drives profits now a days and a more efficient corporate strategy that uses technology means that higher profit margins.

The power of your business lies in the power of your employees. Once you realize that, you will stand a better chance in surviving the bloodthirsty corporate arena. The employees of a corporation are the most valuable assets that you can possibly have – they could mean the success or failure of your business. Treat them well and always higher someone who is not only good at what he or she does, but has all the qualities to grow with the company and give it some innovation and new direction. Just because you founded the business means you hold all creative license, that is business death is only a single point of view is allowed breathing space. Creativity breeds ideas that could set your business on the path of massive success.

Last, but certainly not least is – be prepared to be flexible in your business line of thinking. If you have to, you will certainly change your entire structure, your direction and your strategies. The market is the one that should be the one that dictates your moves. Being stubborn in your position could mean failure and a crash. Also, don’t be afraid to take risks and diversity your business into new areas of risk if it means good profits. As long as you keep these ‘secrets’ to lasting business success close to you, you will always have good prospects ahead and if nothing else, the knowledge that your foundations are rock solid.